History for Future Generations

Brands & Branding in Carmel Valley

Available for sale at the History Center


This detailed look into the brands and branding of Carmel Valley was assembled by Historical Society volunteer Jeff Ohlson in the 2015-2016 time period. Originally a powerpoint presentation given by Steve and Mollie Dorrance of Dorrance Ranches, Salinas, CA, this document covers all aspects of branding. Covered are skills required in the branding corral, pro’s & Con’s of hot vs. cold branding, brand designs, how to read a brand, branding in the 1970s vs today, inoculations, ear marking, and other details of the branding corral.

This 26-page book (10×7.5 format) is available for sale at the History Center.