History for Future Generations

Brands & Branding in Carmel Valley

Available for sale at the History Center

Summary

This detailed look into the brands and branding of Carmel Valley was assembled by Historical Society volunteer Jeff Ohlson in the 2015-2016 time period. Originally a powerpoint presentation given by Steve and Mollie Dorrance of Dorrance Ranches, Salinas, CA, this document covers all aspects of branding. Covered are skills required in the branding corral, pro’s & Con’s of hot vs. cold branding, brand designs, how to read a brand, branding in the 1970s vs today, inoculations, ear marking, and other details of the branding corral.

This 26-page book (10x7.5 format) is available for sale at the History Center.

History for Future Generations

A History of Carmel Valley’s Robles del Rio Subdivision

Available for sale at the History Center

Summary

From its beginnings in the late 1920s, this history tells the story of the Robles del Rio Subdivision through to the present. It covers the layout, the original sales office, the Robles del Rio Water Co., the famous Robles del Rio Lodge and Ridge Restaurant, the Lodge fire, and Rosie’s Cracker Barrel. Its story is told using many rare photos, adding a dramatic visual aspect to its history.

This 43-page book (6x9 format) is available for sale at the History Center.

History for Future Generations

A History of Carmel Valley’s Berta Ranch

Available for sale at the History Center

Summary

John and Attilio Berta emigrated from the Maggia River Valley in Ticino, an Italian canton in Switzerland which had a rugged terrain similar to Carmel Valley. This Ticino canton also had many vineyards and dairy farms so it is no wonder why these early settlers were attracted to Carmel Valley. During this time period many Swiss families immigrated to America or Australia due to food shortages and economic hardships in Europe. The Berta Ranch was established in 1887 and the family operated it for the next 112 years until it was sold in 1999.

This 31-page book (8.5x11 format) is available for sale at the History Center.

History for Future Generations

The Piazzoni Ranches

Available for sale at the History Center

Summary

John and Attilio Berta emigrated from the Maggia River Valley in Ticino, an Italian canton in Switzerland which had a rugged terrain similar to Carmel Valley. This Ticino canton also had many vineyards and dairy farms so it is no wonder why these early settlers were attracted to Carmel Valley. During this time period many Swiss families immigrated to America or Australia due to food shortages and economic hardships in Europe. The Berta Ranch was established in 1887 and the family operated it for the next 112 years until it was sold in 1999.

This 32-page book (8.5x11 format) is available for sale at the History Center.

History for Future Generations

A History of the Bucket Tavern

Summary

Part of K. D.hi res scan – April 1, 1953 John Barchi and Cookie Benchley Mathiot’s Rancho Carmelo Dude Ranch, The BUCKET tavern provided its guests and locals alike with food and spirits until it went out of business in the 1960’s. Locals referred to the tavern as the “Bucket of Blood” due to the many fights that were said to have occurred there. It was one of the last real cowboy taverns in Carmel Valley.

History for Future Generations

CV Fire Protection District

Available for sale at the History Center

Summary

The Tularcitos Fire Protection District was formed as an all-volunteer Fire Department in December 1946 by resolution of Monterey County. One of the oldest organizations in Carmel Valley, the TFPD was formed by post-World War II residents who were instrumental in the early development of Carmel Valley. Many were WWII veterans.

This 60-page book (8.5x11 format) is available for sale at the History Center.

History for Future Generations

James Ziegler Collection

Summary

The James Ziegler Estate donated his photographic collection to a grateful Carmel Valley Historical Society. Mr. Ziegler’s collection includes hundreds of black & white large-format negatives and prints from the mid-20th century Carmel Valley which capture dramatic ranch vistas as well as cowboys rounding up, roping, and branding cattle on its working ranches.

History for Future Generations

Carmel Valley Vintage Airfield

Available for sale at the History Center

Summary

Monterey entrepreneur and real estate developer Byington “By” Ford settled in Carmel after his service in World War I. With his brother Tirey, Ford later purchased 700 acres above what is now the Carmel Valley Village area. At that time only about 24 year-round residents lived in the Robles del Rio area near today’s Carmel Valley Village. Early access to and from U.S. Highway 1 was over dirt roads.

This 33-page book (8.5x11 format) is available for sale at the History Center.

History for Future Generations

Jamesburg Earth Station

Available for sale at the History Center

Summary

The Jamesburg Earth Station (JES) is located near the Cachagua General Store, eleven miles east of Carmel Valley Village. From 1969 to1990 it played an important role in world-wide communications and brought significant historical events to the world.

This 9-page booklet (format 8.5x11) is available for sale at the History Center.
CELEBRATE ARCHAEOLOGY MONTH AT THE HISTORY CENTER ON OCTOBER 26TH

CELEBRATE ARCHAEOLOGY MONTH AT THE HISTORY CENTER ON OCTOBER 26TH

Gary Breschini Gary Breschini & Trudy Haversat to present Archeology & Prehistoryof theMonterey Peninsula Area Thursday, October 26, 7:00 pm. Free Admission October is Archeology Month and, for the fourth year, the Carmel Valley Historical Society will host...

2017 PARTY IN THE VILLAGE! a Huge Success

2017 PARTY IN THE VILLAGE! a Huge Success

This year's Party in the Village was enjoyed by all.  A dinner by Jerome's Market and no-host bar by the Kiwanis was followed by dancing to music by Mike Beck & the Bohemian Saints.  A silent auction complemented the event with enthusiastic bidders hoping to take...

30th Anniversary Exhibit Goes on the Road!

30th Anniversary Exhibit Goes on the Road!

Traveling Exhibit at the Carmel Valley Branch Library Traveling Exhibit at the Carmel Valley Branch Library In April 2017, the Historical Society celebrated its 30th Anniversary by hosting a party at the History Center where over 100 residents helped celebrate the...

Robles del Rio Subdivision Exhibit – Grand Showing

Robles del Rio Subdivision Exhibit – Grand Showing

Robles Del Rio Lodge - Exhibit Team with Family ROBLES del RIO EXHIBIT A GREAT SUCCESS! Over 100 people showed up for the grand opening of the Robles del Rio Subdivision grand opening event.  They marveled at the large photographic quality posters that tell the Robles...

30th Anniversary Party Saturday, April 29th, 2 to 4 pm

30th Anniversary Party Saturday, April 29th, 2 to 4 pm

April 29th, 2 to 4 pm Saturday, April 29th, 2-4 pm Libations & Appetizers Carmel Valley History Center Please join us in celebrating CVHS's 30th anniversary. Relive our journey from Rosie's Cracker Barrel to today's History Center through photos and memorabilia....

Carmel Valley Historical Society
P.O. Box 1612
Carmel Valley, CA 93924
info@carmelvalleyhistoricalsociety.org

Museum Hours
Saturdays, 1 to 4 pm
Sundays, 11 am to 2 pm
Library Hours
By appointment only
831-659-5715

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